Iwata Talks About Nintendo NX


Since its announcement on March, the Nintendo NX has been a source of interest for the last few months. With its confirmation for release on July 2016, many people have been waiting excitedly for more information on the new platform, which has been stated to be something so completely new that it is still a kept secret by Nintendo to prevent competitors from stealing the idea.

On Nintendo’s site, a translation of Nintendo’s 75th Annual General Meeting of Shareholders has been released and Iwata firmly states that the NX will surprise and delight Nintendo fans everywhere. What this new system is, we will have to wait one more year to see.

“…Since the word “NX” has been mentioned, please let me elaborate. When Nintendo announced the collaboration with DeNA on March 17 of this year, I mentioned that Nintendo is currently developing a new dedicated video game system codenamed “NX.” The reason I mentioned this was, at that time, there were more than a certain number of people that thought that Nintendo would give up on the dedicated game system business and concentrate on smart device application development, or that Nintendo should take that path. In addition, such tone could be seen frequently through the media.

I felt it was necessary to communicate that Nintendo is not pessimistic about the future of the dedicated game system business but rather more and more eager to continue it. On the other hand, details on the new platform essentially should come later. This is because the entertainment business has an aspect where there is value in surprising consumers.

It is not convincing enough to the consumer if we describe how the magic works before actually showing it to them and then expecting them to be surprised or delighted. Having the element of surprise or doing the unexpected is the premise for introducin

g new ideas and having them welcomed with surprise….”


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